top of page

PRIVACY POLICY

Last Updated: March 31, 2022.
This Privacy Policy (“Policy”) explains the information collection, use, and sharing practices of Yellow Wagon Garden Center(“we,” “us,” and “our”).
Unless otherwise stated, this Policy describes and governs the information collection, use, and sharing practices of Yellow Wagon Garden Center with respect to your use of our website (www.theyellowwagon.com) and the services (“Services”) we provide and/or host on our servers.
Before you use or submit any information through or in connection with the Services, please carefully review this Privacy Policy. By using any part of the Services, you understand that your information will be collected, used, and disclosed as outlined in this Privacy Policy.
If you do not agree to this privacy policy, please do not use our Services.
Our Principles
Yellow Wagon Garden Center has designed this policy to be consistent with the following principles:
  • Privacy policies should be human readable and easy to find.
  • Data collection, storage, and processing should be simplified as much as possible to enhance security, ensure consistency, and make the practices easy for users to understand.
  • Data practices should meet the reasonable expectations of users.
Information We Collect
We collect information in multiple ways, including when you provide information directly to us; when we passively collect information from you, such as from your browser or device; and from third parties.
Information You Provide Directly to Us
We will collect any information you provide to us. We may collect information from you in a variety of ways, such as when you: (a) create an online account, (b) make a purchase, (c) contact us or provide feedback, (d) or subscribe to our newsletter. This information may include but is not limited to your name, email address, phone number, mailing address, payment information and your geographic location.
Information that Is Automatically Collected
Device/Usage Information: We don’t collect your device/usage information
Cookies and Other Tracking Technologies: We don’t use cookies and don’t use tracking technologies to collect user data with user consent.
Information from Third Parties: We don’t collect information from third parties.
How We Use Your Information
We may use the information we collect from and about you to:
  • Fulfill the purposes for which you provided it.
  • Provide and improve the Services, including to develop new features or services, take steps to secure the Services, and for technical and customer support.
  • Fundraise, accept donations, or process transactions.
  • Send you information about your interaction or transactions with us, account alerts, or other communications, such as newsletters to which you have subscribed.
  • Process and respond to your inquiries or to request your feedback.
  • Conduct analytics, research, and reporting, including to synthesize and derive insights from your use of our Services.
  • Comply with the law and protect the safety, rights, property, or security of Yellow Wagon Garden Center, the Services, our users, and the general public; and
  • Enforce our Terms of Use, including to investigate potential violations thereof.
 
Please note that we may combine information that we collect from you and about you (including automatically collected information) with information we obtain about you from our affiliates and/or non-affiliated third parties and use such combined information in accordance with this Privacy Policy.
We may aggregate and/or de-identify information collected through the Services. We may use de-identified and/or aggregated data for any purpose, including without limitation for research and marketing purposes.
When We Disclose Your Information
We may disclose and/or share your information under the following circumstances:
Service Providers. We may disclose your information with third parties who perform services on our behalf, including without limitation, event management, marketing, customer support, data storage, data analysis and processing, and legal services.
Legal Compliance and Protection of Creative Commons and Others. We may disclose your information if required to do so by law or on a good faith belief that such disclosure is permitted by this Privacy Policy or reasonably necessary or appropriate for any of the following reasons: (a) to comply with legal process; (b) to enforce or apply our Terms of Use and this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) enforce our Charter including the Code of Conduct and policies contained and incorporated therein, (d) to respond to your requests for customer service; and/or (e) to protect the rights, property, or personal safety of Yellow Wagon Garden Center, our agents and affiliates, our users, and the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.
 
Business Transfers. As we continue to develop our business, we may engage in certain business transactions, such as the transfer or sale of our assets. In such transactions, (including in contemplation of such transactions, e.g., due diligence) your information may be disclosed. If any of our assets are sold or transferred to a third party, customer information (including your email address) would likely be one of the transferred business assets.
 
Affiliated Companies. We may disclose your information with current or future affiliated companies.
 
Consent. We may disclose your information to any third parties based on your consent to do so.
Aggregate/De-identified Information. We may disclose de-identified and/or aggregated data for any purpose to third parties, including advertisers, promotional partners, and/or others.
Legal Basis for Processing Personal Data
The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose information that can be directly linked to or used to identify you. To the extent those laws apply, our legal grounds for processing such information are as follows:
To Honor Our Contractual Commitments to You.
Much of our processing of information is to meet our contractual obligations to provide services to our users.
Legitimate Interests.
In many cases, we handle information on the ground that it furthers our legitimate interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, these include:
  • Customer service
  • Marketing, advertising, and fundraising
  • Protecting our users, personnel, and property
  • Managing user accounts
  • Organizing and running events and programs
  • Analyzing and improving our business
  • Managing legal issues
 
We may also process information for the same legitimate interests of our users and business partners.
Legal Compliance. We may need to use and disclose information in certain ways to comply with our legal obligations.
Consent.
Where required by law, and in some other cases where legally permissible, we handle information on the basis of consent. Where we handle your information on the basis of consent, you have the right to withdraw your consent; in accordance with applicable law.
Your Choices and Data Subject Rights
You have various rights with respect to the collection and use of your information through the Services.  Those choices are as follows:
Email Unsubscribe: You may unsubscribe from our marketing emails at any time by clicking on the “unsubscribe” link at the bottom of each newsletter or by emailing contact@theyellowwagon.com with your request.
Account Preferences. If you have registered for an account with us through our Services, you can update your account information or adjust your email communications preferences by logging into your account and updating your settings.
Security Measures
We have implemented technical, physical, and organizational security measures to protect against the loss, misuse, and/or alteration of your information. These safeguards vary based on the sensitivity of the information that we collect and store. However, we cannot and do not guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose your information since despite our efforts, no Internet and/or other electronic transmissions can be completely secure.
Children
The Services are intended for users over the age of 18 and are not directed at children under the age of 13. If we become aware that we have collected personal information (as defined by the Children’s Online Privacy Protection Act) from children under the age of 13, or personal data (as defined by the EU GDPR) from children under the age of 16, we will take reasonable steps to delete it as soon as practicable.
Data Retention
We retain the information we collect for as long as necessary to fulfill the purposes set forth in this Privacy Policy or as long as we are legally required or permitted to do so. Information may persist in copies made for backup and business continuity purposes for additional time.
Third-Party Links and Services
The Services may contain links to third-party websites (e.g., social media sites like Facebook and Twitter), third-party plug-ins (e.g., the Facebook “like” button and Twitter “follow” button), and other services. If you choose to use these sites or features, you may disclose your information not just to those third-parties, but also to their users and the public more generally depending on how their services function. Creative Commons is not responsible for the content or privacy practices of such third party websites or services. The collection, use and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We encourage you to read the privacy statements of each and every site you visit.
Changes to this Privacy Policy
We will continue to evaluate this Privacy Policy as we update and expand our Services, and we may make changes to the Privacy Policy accordingly. We will post any changes here and revise the date last updated above. We encourage you to check this page periodically for updates to stay informed on how we collect, use and share your information. If we make material changes to this Privacy Policy, we will provide you with notice as required by law.
Questions About this Privacy Policy
If you have any questions about this Privacy Policy or our privacy practices, you can contact us at: contact@theyellowwagon.com.
bottom of page